![]() ![]() A source says although the business community knows about the by-law, the requirement has not been vigorously enforced. ![]() The new licensing requirement falls under the Advertisements (Federal Territory) By-laws 1982. ![]() It is learnt that a number of shopping mall operators have received the notice, which City Hall says is meant to “ensure that no advertisements are illegally displayed”.īusiness owners contacted by The Edge say this new requirement is on top of the permit they have to obtain for their signboard. So how will the licensing work?” laments an industry source who received the notice from DBKL. Would businesses have to obtain a licence for every promotional poster? “By definition, advertisements may cover the posters we put up in our premises … what we put on the wall or behind the counter changes very frequently, sometimes on a weekly basis. ![]() It is not clear if the rule, which came into effect in August, applies to all signages, say industry sources. “The DBKL administration has decided that all product advertisements in the city of Kuala Lumpur with the intention of promoting a business activity must have a product advertising licence,” said the notice sighted by The Edge. This article first appeared in The Edge Malaysia Weekly, on December 12 - 18, 2016.ĭEWAN Bandaraya Kuala Lumpur’s (DBKL) new licensing requirement for product advertising is causing much concern among shopping mall operators and business owners in the capital. ![]()
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